Brand Identity


Brand Building
Branding MJ Chartered Accountants

MJ Chartered Accountants is a full spectrum national accounting and auditing firm that brings financial insights and expertise to businesses and positions them to make sound and powerful strategic moves which enable them to dominate in their arena.


Melissa is the CEO and she's dynamic and incredibly passionate about her company and what they offer, her team, her clients and lions.


Yes you read that right. She loves lions.


Melissa commissioned Modism to develop her company's brand identity and internal brand engagement platform so that her staff would not only know the new vision and values and personality but would also become key ambassadors who live and breath the brand.



The Challenge:

Being a full spectrum accounting, auditing and taxation firm empowered by a group of females with a passion for numbers and zeal to dominate we were tasked to marry lions, with accounting and with woman and package this in a way that authentically represented the brand.


The Strategic Approach:

Through strategic innovation we creatively partnered with MJ to bring her passion for lions, woman empowerment and numbers together to tell a new coherent brand story that strategically positioned her accounting firm in the South African market, setting her apart from her competitors:


•Brand Workshops

•Brand Identity Mapping And Development

•Brand Engagement And Roll-Out


Through a series of workshops and interviews that interrogated her current ways of working and thinking, we were able to build a new brand identity that separates her from her competitors whilst resonating with her audience in an authentic way.



Working The Vision With MJCA

The Result: MJ was repositioned with a clear and compelling point of relevance that resonates amongst her current clients and staff. 


Through a brand engagement campaign we rolled out the brand identity and made it come alive for the internal staff, inducting them into the new brand look and feel.


Contact us if you’d like us to assist you like we did MJ Chartered Accountants.



#accounting #Modism