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Brand Identity

Updated: Feb 16


Brand Logo, Brand Identity
Branding MJ Chartered Accountants

MJ Chartered Accountants is a full spectrum national accounting and auditing firm that brings financial insights and expertise to businesses and positions them to make sound and powerful strategic moves which enable them to dominate in their arena.


MJ Chartered Accountants, led by dynamic and passionate CEO Melissa, sought out Modism to help them develop a comprehensive brand identity and internal brand engagement platform, so that their team could become true brand ambassadors.


Knowing that her team was the foundation of the business, Melissa wanted them to be fully immersed in the company's vision and values and to embody the business personality.


The Challenge:

As a full spectrum accounting, auditing, and taxation firm led by a talented group of female professionals, we were presented with a unique challenge: to develop a brand identity that authentically embodied the spirit of the organization and its passion for numbers. Our team of strategists, creatives, and developers collaborated to bring this vision to life, marrying the strength of the lion with the power of female entrepreneurship.


The Strategic Approach:

We were thrilled to collaborate with MJ to help her create a brand story that would set her accounting firm apart in the South African market. Through strategic innovation, we used MJ's passion for lions, woman empowerment, and numbers to create a unique and engaging narrative. With our help, MJ was able to successfully position her accounting firm and make a memorable impression on potential customers. The work included:


•Brand Workshops

•Brand Identity Mapping And Development

•Brand Engagement And Roll-Out


By engaging in thoughtful workshops and candid interviews, we crafted a unique brand identity that distinguished our client from her competitors and connected with her intended audience in a genuine manner.



Brand vision, team work, brand engagement, soft skills
Working The Vision With MJCA

brand engagement, staff engagement, culture

The Result: MJ Chartered Accountants have successfully transitioned to their new brand identity, and our team is proud to have been a part of this journey.


With our help, MJCA have successfully repositioned their brand with a clear and compelling point of relevance that resonates amongst their current clients and staff.


Through our brand engagement campaign, we successfully rolled out the brand identity and made it come alive for the internal staff, inducting them into the new brand look and feel. Our team of experienced professionals can help you make the most of your branding journey. We have seen firsthand the incredible results that come from thoughtful and creative branding.


Take the first step in your journey and contact us today to see how we can help you create a brand that will set you apart from the competition.



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